For machine builders and automation firms · UK, Germany, Austria & Switzerland
I find firms that should be buying from you, research each one and write to them individually. You pay per meeting, with no retainer.
30-minute call · £250 per meeting · No retainer
I work with machine builders, integrators and panel builders, and the companies that make the parts and instruments inside their machines.
£250 per meeting
Plus £250 once to set up. No retainer.
Written one company at a time
Each email built from that firm's own website.
Your customers left out
Existing customers and anyone you name are excluded first.
01 · SOUND FAMILIAR?
Most of your work comes through people who already know you: repeat customers, referrals, the engineers you've built for before. It's how good firms grow.
The trouble starts when a project slips or a big customer goes quiet. New names take months to win, and nobody in the business has time to go looking for them.
That's the part I take on.
02 · AN EXAMPLE
Say you build automatic roll handling systems. Here's who I'd contact for you, and the kind of email I'd write in your name.
Four emails each, over a few weeks. Every one is checked against the company's own website first. If I can't say something true about a firm, I don't write to them.
From You, a roll handling builder
To Operations Director, packaging converter near Leeds
Subject Second slitting line at the Leeds site
Hi Sarah,
I saw you're adding a second slitting line at the Leeds site in the spring.
Lines like that tend to lose most of their time at the reel changes. We build automatic roll handling for converters, so reels are loaded and unloaded without anyone lifting them.
Worth a short call before the new line is specified?
Thanks,
Tom
Highlighted: found on the company's own news page. Every email starts from something true about that company.
An illustration of the kind of email I write, not a real one.
03 · HOW IT WORKS
STEP 1
We agree who you want to meet, who to leave out and what counts as a meeting.
STEP 2
I find the firms and the right people, read each company's website and check every address.
STEP 3
Four per person, written for that company, from separate domains so your main email is never at risk.
STEP 4
When someone wants to talk, I hand them over with the context. You pay for that meeting.
04 · PRICING
£250 per meeting
+ £250 once, to set up your sending domains and build your target list
"Ryan has been a valuable extension of our commercial team, helping us identify and engage with organisations actively investing in automation and operational efficiency. His outreach consistently opened doors to the right decision-makers, resulting in a strong pipeline of qualified opportunities."
"Ryan has been instrumental in helping us break into new markets and engage with high-value prospects we previously struggled to reach. His strategic approach to outreach and sales development has generated consistent, qualified opportunities for our team, allowing us to focus on closing deals and scaling our growth."
"Partnering with Ryan has been a real turning point for our sales development. He quickly understood our market and the types of clients we were trying to reach, and within weeks we were seeing a noticeable increase in qualified meetings. His outreach strategies helped us engage with procurement teams and decision-makers we'd struggled to access before."
"Working with Ryan has significantly improved our pipeline of inspection and upgrade opportunities. His ability to connect us with businesses running outdated systems or overdue compliance checks has led to a steady flow of qualified conversations."
06 · QUESTIONS
Usually yes, from separate domains set up for your campaign, so your company email is never at risk. We agree it on the first call.
No. You give me a list of customers and anyone else to leave out, and they're removed before anything is sent.
Every email is built from the company's own website, and it has to be true about how that kind of business buys. If I can't say something true, I don't send it.
Then the setup fee is all you've paid. Meetings are the only other charge.
The research starts straight after our call. New sending domains need a few weeks to warm up before the first emails go.